"You have exactly 3.5 seconds (yes, SECONDS!!! We live in the computer, strike that, we live in the Internet age) to fascinate any person who asks you what you do, so you'd better be ready to spike that ball when it's set up like that for you. You know what I'm talking about: You need an elevator speech. When people ask me what is the single most important thing they can do to market their businesses successfully, I have what looks like a very simple answer: Create a killer elevator speech. Yeah it sounds simple but it is probably the biggest challenge many entrepreneurs face (and that's saying something!) But it can be done (and done well).
Characteristics of a Brilliant Marketing Message
Amy Dent Beebe
Site Powered By Torian Group, Inc.