Develop Your Elevator Pitch

  • A Killer Elevator Speech

    "You have exactly 3.5 seconds (yes, SECONDS!!! We live in the computer, strike that, we live in the Internet age) to fascinate any person who asks you what you do, so you'd better be ready to spike that ball when it's set up like that for you. You know what I'm talking about: You need an elevator speech. When people ask me what is the single most important thing they can do to market their businesses successfully, I have what looks like a very simple answer: Create a killer elevator speech. Yeah it sounds simple but it is probably the biggest challenge many entrepreneurs face (and that's saying something!) But it can be done (and done well).

    Characteristics of a Brilliant Marketing Message

    • Brief, believable and specific
    • Tells prospects and the public which problems you solve and the benefits your provide
    • Focuses on your prospect's wants and problems
    • Avoids labels and descriptions of processes
    • Is in plain English and avoids business speak
    • Positions you as the expert and problem solver
    • Demonstrates a can-do attitude, focused on what you accomplish for clients"

    Amy Dent Beebe
    Quixotic Productions
    www.thewebdiva.biz